Contrary to popular belief, direct mail is not
a primitive and useless form of lead generation.
It still works, it's still relevant, and it outperforms digital marketing.
You're probably thinking, "Matty, that's not possible. Literally EVERYTHING is done online now."
Yes, most marketing is through the internet.
But if you think about it, since everybody is marketing online, it is completely saturated.
This means it makes it even harder for you to stand out amongst a sea of realtors and real estate agents.
So, if that's the case... doesn't going the opposite direction potentially bring more ROI?